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Mozilla Rolls Out Firefox Video

Mozilla Corp. on Wednesday launched the first set of Firefox video commercials created by diehard fans of the open-source Web browser.

Part of the Firefox Flicks marketing campaign, the ads can be viewed online or downloaded for sharing with others. Links are also provided for embedding in Web pages or blogs.

The campaign includes a contest in which a panel of judges will choose the best of more than 100 videos submitted to Mozilla, the for-profit subsidiary of the nonprofit Mozilla Foundation. The for-profit company plans to release a new set of videos each day until all the 30-second spots have been released.

The contest closes on Friday, and the winner will be announced this month at the San Francisco International Film Festival. The winning video will be incorporated in Mozilla's international marketing campaign for Firefox.

Mozilla is not the first company to tap its customers' creativity for marketing purposes. Sony, Mastercard, General Motors, and Converse are among other companies that have asked customers to create amateur ads for products.

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