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Microsoft Pledges DRM Investment

Microsoft Corp. said Wednesday it would increase investments in digital rights management (DRM) to guard against piracy and support the wireless industry, as more tunes, pictures and video clips are sent over the airwaves to mobile phones.

More than 30 million U.S. wireless subscribers will consume video and television content on mobile devices by 2009, estimates IDC Corp.

Providing no financial details, Microsoft said only that the investment would prove "significant." The Redmond, Wash., company claims more than 100 content service licenses and deploys the Microsoft Windows Media DRM platform on hundreds of devices to deliver content securely for playback on computers, mobile devices and portable devices.

The platform supports download and play, subscription, video on demand, and enables device manufacturers to directly acquire licenses on their handsets.

CinemaNow Inc. vice president of engineering Jack Horner said Monday customers downloading-to-own movie files offered from the company's Web site are protected by Microsoft's DRM platform

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