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Microsoft Office $20 Billion By 2010 Target Seen As Long Shot

Although the executive who leads the Microsoft group that produces Office said this week that its revenues could reach the $20 billion mark by 2010, an analyst who tracks the suite thinks that's next to impossible.

Tuesday, Jeff Raikes, the president of Microsoft's Business Division, told reporters that a 2002 target of $20 billion in Office software sales was still "a viable possibility."

"Given the current set of products, I'm not sure what trend line he's looking at," said Paul DeGroot, the Office-oriented analyst at Kirkland, Wash.-based Directions on Microsoft.

"Raikes runs the group, so presumably he knows a lot that I don’t, but I just don’t see that the current [revenue] trends will get them to $20 billion," DeGroot added.

Raikes, who took over the Office group in 2000, staked out the $20-billion-by-2010 mark in the fall of 2002 in interviews with publications and during speeches, including one in front of the Silicon Valley Speaker Series.

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