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Intel Betting New Business Brand Will Spark Market Share Gains

Intel is betting a new business platform brand slated to be unveiled next week is going to spark market share gains against rival AMD.

Channel sources said they are hoping the new brand will have the same impact on the desktop and server business as Centrino had in the mobile market.

Intel CEO Paul Otellini Wednesday referred to the "new platform brand for business" in a conference call with Wall Street analysts. Sources said Otellini is scheduled to unveil the brand at a press conference on Monday at the Ritz Carlton in San Francisco.

The new Intel business platform comes with the chip giant warning Wall Street analysts that it expects PC growth for the year to drop from an anticipated 10 percent to 12 percent range to 7 percent to 9 percent.

Intel system builders have been clamoring for a desktop brand similar to the multimillion dollar Centrino assault for some time. In fact, they have privately referred to Intel's impending plans in the business desktop arena as "Desktrino."

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