Don't miss our upcoming Network Computing virtual event on Connectivity Solutions - Secure Your Complementary Seat Now!
Seventy-nine percent of companies surveyed by IBM reported marketing and promoting products without clearly understanding consumer expectations.
IBM announced Monday that the survey, of more than 700 consumers and business leaders in North America and Europe showed less than half of retail banking consumers had experiences that exceeded their expectations.
Most consumers reported that a sense of dignity and empathy were more important than encountering friendly and informed employees, while only 17 percent of business leaders said they consider emotional factors when making consumer-related decisions.
"In-depth consumer understanding and proactive management of key interactions represent a significant opportunity for differentiation in today's fiercely competitive and price-driven marketplaces," IBM announced in a prepared statement.
The company's Global Business Services Consumer Experience Survey found 74 percent of business leaders focus on efficiency and speed rather than understanding consumer values. Companies also use inspiration and emotion for branding but often fail to deliver on those promises when interacting with customers, according to IBM.
With the move to the cloud, CISOs must shift priorities from operating security programs to overseeing (monitoring and auditing) outsourced cybersecurity programs.
2022 was a boon year for IT salaries. 2023 came in like a beast with layoffs, raise freezes, and ChatGPT, but that beast has few teeth.
Age is only a number. Don't let a high number cancel your career.
