HP Taps DreamWorks To Test xw9400 Workstations
DreamWorks has been tapped to try out the latest and greatest HP workstation before the public gets its hands on it.
August 5, 2006
DreamWorks Animation SKG has quietly taken possession of several Hewlett-Packard & Co. xw9400 workstations that are expected to provide faster processing speeds for creating advanced special effects in movies.
Participating as a test site, DreamWorks will help iron out the kinks in the workstation before HP publicly introduces the machine next month. By the end of this year, or early 2007, the studio hopes to begin replacing existing machines with the new systems that will run a Linux operating system.
The HP xw9400, a dual-core AMD Opteron Rev F processor workstation, is based on the highly anticipated dual-core Opteron processor from Advanced Micro Devices (AMD) Inc. that will, for the first, time utilize "DDR2 memory," said Derek Chan, head of digital operations at DreamWorks on Friday. "It also will have the latest and greatest generation of graphic cards." (HP declined to discuss the xw9400, apparently preferring to detail the product when it is announced.)
DreamWorks already runs HP xw9300 workstations and HP DL145 G2 rendering servers. Having the ability to put multiple processing cores on one chip gives studios more processing power per box. Chan said it's a big benefit to get the same heat and power capability with more processing power without having to dramatically change the compute infrastructure, such as power and cooling.
"DreamWorks and other movie studios are poster children for increased processor performance, because rendering one frame for theatrical release is incredibly compute intensive," said Nathan Brookwood, principal analyst at market research firm Insight 64. "If the rendering task is set up to take advantage of multiple cores then studios can exploit that either by rendering the movie in the same amount of time with fewer systems, or by using more systems to do the job in less time."Chan wants to improve efficiencies a notch by turning multi-core rendering into a standard process at DreamWorks. "Imagine having the ability to process one frame in the movie on about 100 machines, and have it come back in a fraction of the time," he said. "Four cores on the same workstation could potentially share enough memory so artists could get an image back in nearly one-fourth the time."
DreamWorks on Thursday reported a second-quarter profit on a better-than-expected performance by "Madagascar" on DVD and pay TV, as well as benefits from a distribution agreement with Paramount Pictures, according to a report from Merrill Lynch & Co. Net income was $13.7 million, or 13 cents per share, compared with a net loss of 4 cents per share in last year's second quarter. Revenue more than doubled to $74.9 million.
Fourth-quarter DVD sales of "Over the Hedge" should drive revenue for the remainder of 2006, the company said. DreamWorks's next film, "Flushed Away," opens in the US on November 3.
Some of the special effects moviegoers will see in "Flushed Away" center on water scenes. Chan says it's also the first computer-generated movie DreamWorks will produce with a "claymation" look.
Since the majority of the movie "Flushed Away" takes place with water, DreamWorks' software developers wrote code to help artists maintain creativity, yet realistically simulate the surface to interact with characters as they move. Chan said. "Artistic need to maintain control for where splashes occur and how big they are, but it also must flow with the overall picture."
DreamWorks demonstrated the water effect and others during sketch presentations at the SIGGRAPH 2006 conference this week. The studio showcased the technology behind "Flushed Away" and "Over the Hedge" in a series that focused on technology breakthroughs ranging from computer-generated tree lighting to adapting the stop-motion style in 3D animation.0
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