Google Inc. on Tuesday confirmed that its running ads from its advertisers in the Chicago Sun-Times, the first newspaper to participate in the search engine's test of offline advertising.
The Mountain View, Calif., search engine has run ads in magazines as part of the test that started late last year. The magazines include Maximum PC, Budget Living and PC Magazine.
The ads in the Sun-Times are similar to Google's text-based AdWords advertising found on search results. The ads include the words "Ads by Google," at the top, and have run in the sports and business sections.
Google declined to discuss details of the test or the advertising, but AdAge.com reported that Google was filling unsold space that the newspaper would have normally used for in-house ads. Google has run about 15 ads so far, including for ticket brokers, White Sox apparel and Chicago Bears memorabilia, AdAge.com said.
Google makes the majority of its profits through contextual search advertising, which is the placement of sponsored links in search results; and through the placement of ads on Web sites that are network partners.