Fabrik Ships 'Ferrari' Family

SAN MATEO, Calif. -- Vaa-Vaa-Vvvroooommm, desktop storage just got sexier. Fabrik, Inc. (http://www.fabrikinc.com), the provider of innovative storage and online content sharing solutions, today announced that it is now shipping a new desktop family of SimpleTech SimpleDrive external storage and backup solutions designed by Pininfarina, the renowned Italian firm that has been the primary designer of Ferraris and other cutting-edge products and automobiles for more than half a century. The SimpleDrive desktop family leverages the success of the company’s portable SimpleDrive solutions launched last year, also designed by Pininfarina. Created for ultimate portability, the portable SimpleDrive solutions positioned SimpleTech as the No. 2 provider in its class after only three months on the market.

“Like high-end sports cars, which marry performance and aesthetics, we set out to make the most beautiful desktop storage products on the planet,” said Paolo Pininfarina, Deputy Chairman of Pininfarina Group and CEO of Pininfarina Extra. “With its unique shape, smooth lines and rich colors, the new SimpleDrive family is designed to catch attention. Paired up with the engineering under the hood, and they’re true trophies of technology.”

The new SimpleDrive desktop solution provides easy add-on storage and effortless backup and restore capabilities making it painless to manage your personal or professional content. With its high-speed USB 2.0 interface, setup is a snap and data transfer rates are fast and reliable. They come preloaded with One-Click™ backup software so you can protect selected files or the entire content stored on your computer with a single click, or automatically, providing the peace of mind in knowing that your digital world is safe and protected. The included software provides step-by-step wizards for hassle-free file restoring, and makes it simple to create and burn CDs and DVDs to take your music, photos, videos or files with you on the road. A built-in light ring acts as a capacity meter for quick viewing of disk space utilization.

Extending consumer value, all SimpleDrive desktop purchases include a free 2GB myfabrik.com (http://www.myfabrik.com) online account to store, organize, embed and share your personal or professional content online. With the myfabrik.com service, you have the freedom to share multimedia content and other digital files with individuals or groups either privately via email or publicly via your own “easy-to-create” personal Web page. You can also mash-up different file types to create slideshows and media players; quickly post content to sites such as eBay via links; or embed myfabrik widgets into blogs and social networking sites to promote easy content sharing online. Because the service is Web-based, you can easily access your photos, video, music and other files from any Internet connection anytime, anywhere.

“We’re a company to watch this year,” said Mike Cordano, Fabrik CEO and co-founder. “Our vision is to simplify storing, accessing and sharing content whether at home, online or on the road by weaving our SimpleTech products and myfabrik services into user-friendly, purposeful solutions. The expansion of the SimpleDrive family is the first of many steps we are taking to drive market transformation.”

Fabrik Inc.