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Asigra Adds Execs, Takes Aim at Bigger Customers

Data backup and recovery software maker Asigra wants a piece of the enterprise action, and the company's added a troop of new executives to get the job done.

In a hiring spree, Asigra has added the following members to its management team:

  • Joseph Jeter, chief sales officer (ex-Unisys and Verizon)
  • Shannon White, VP of global alliances (ex-Unisys, HP, Compaq, and Texas Instruments)
  • Don Phillips, VP of North American channels (ex-Alcatel-Lucent, Nortel)
  • Jim Powers, VP of government systems (ex-EMC, Science Applications International Corporation, Alcatel-Lucent, Government Micro Resources, and AT&T).

"The new team has a lot more experience selling through multiple channels to large organizations," says EVP Eran Farajun. Asigra, founded in 1986, has done well selling to service providers who in turn serve SMBs, he says. But the company feels underexposed to large corporations, where Asigra's agentless software is a contender for remote-site backup and recovery against EMC's Avamar appliance and Symantec's PureDisk software, as well as Iron Mountain's LiveVault, and Seagate's EVault services.

At least one analyst thinks well of Asigra's new campaign. "They've had a lot of success in SMBs via managed service providers. Now they're realizing they need to put more marketing effort in the area of larger customers," says Jerome Wendt, president of consulting firm DCIG. In his view, Asigra should be able to gain more penetration in big companies looking to apply the vendor's agentless software to multiple remote sites via LAN-attached servers.

"EMC and Symantec are still trying to figure out what they've got and how to position it," he says. "Asigra's product is more mature... They've got a hard combination to beat right now."

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