HP and EMC still hold the top spots for current or planned vendors for Tier 1 or Tier 2 storage, with just slight dips for both--HP dropped from 64% in the 2010 survey to 62%; EMC from 59% to 55%. The real story was IBM, which vaulted from being listed by 47% of respondents in 2010 to 54% in January. IBM also finished behind just EMC in storage virtualization leadership and backup and archiving, nudging out HP in the latter category.
IBM's growth in backup and archiving contrasts with a decline in the category for EMC, from 60% to 52%. EMC also saw a loss in the deduplication category--while it's still the leading vendor, the gap between it and other companies is narrowing. Why? According to "State of Storage 2012," it's a sign that buyers are paying less attention to data reduction and optimization, perhaps assuming that such features are standard in new storage systems.