It's launched an incentive program to tempt backup customers to migrate from its rival's wares, hoping to capitalize on any distraction on Veritas's part during its merger with Symantec Corp. (Nasdaq: SYMC). (See Symantec & Veritas: It's a Deal.)
Calling it a Safe Switch program, EMC is offering licensing discounts and services to help customers change over. EMC officials say the program is specifically aimed at migrating enterprise customers from Veritas NetBackup to EMC Legato NetWorker, and smaller companies from Veritas Backup Exec to its EMC Dantz Retrospect.
Veritas is the backup software leader, but its planned merger with security software giant Symantec has competitors smelling blood (see Vulnerable Veritas).
EMC will announce upgrades for Legato NetWorker and Dantz Retrospect next week, but it began its Veritas migration program two months ago without a public announcement.