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HP Pushes New Midrange EVA

HP adds one more to round out an aggressive relaunch of midrange offerings

Hewlett-Packard took the next step in an aggressive launch of new midrange products with the introduction of the StorageWorks 4400 Enterprise Virtual Array (EVA4400) this week.

The news comes on the heels of a major upgrade of HP's MSA series, which targets low-end SAN customers, as well news that HP has replaced its head of storage sales.

The EVA4400 is aimed slightly above the level of the new MSA2000, HP says. "This is a new low-end EVA for customers with need of broader platform support at lower price points," asserts Kyle Fitze, director of marketing for the HP StorageWorks SAN division.

Fitze says the EVA4400 is 20 percent less expensive than the lowest EVA model up to now, the EVA4100, which it replaces. And at a starting price of $15,000, it is just a cut above the highest pricing for the recently announced SMB-worthy MSA2000.

"We spent a lot of time revamping power and packaging to drive out cost," says Fitze. And he claims the interface is "75 percent simpler" for customers to use.

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