RightScale was an early online service for provisioning, deploying and managing workloads across a variety of public and private clouds. Since 2007, it's concentrated on hiding as much of the configuration and deployment process as possible in its RightScale Cloud Management systems so customers don't see or worry about it -- it handles issues related to virtual machine formats or conversion processes.
Co-founder and CEO Michael Crandell has become an advocate of customers using multiple public clouds and selecting the best target environment for their workloads based on the platform's ability to manage the migrations. RightScale deploys workloads to SoftLayer, Rackspace, AWS, Windows Azure, Datapipe and HP Cloud, among others. For customers looking to manage on-premises private clouds, RightScale can deploy to the big three open source internal clouds: Eucalyptus, CloudStack and OpenStack. Once a workload is deployed, RightScale will monitor operations, and its automated load balancing will handle scaling needs according to the customer's parameters. Customers get their own dashboard views of running systems and can modify their operational guidelines as they see fit.