Data classification products let customers classify data by business value, search it for rapid retrieval, and manage it by moving it among storage devices. (See B&S: IT Pros Rethink Storage.) Although the market is young, these products are considered key pieces of compliance and ILM initiatives. [Ed. note: See our latest poll if you've got views on this emerging segment.]
After 18 months in stealth and six in beta testing, Scentric is taking a different approach than the startups that have beat it to market. Instead of concentrating on unstructured data (files), semistructured data (email), or structured data (databases), Scentric's product, named Destiny, handles all types of data from one interface.
Scentric execs also hope other features will help set Destiny on the right path: It includes pre-packaged data classification policies aimed at vertical markets such as financial services and healthcare. Destiny also tiers data automatically by metadata or content -- for example, it will move data more than six months old from tier one to tier two storage, or delete certain information after a specific date.
Scentric also claims that unlike most dedicated data classification products, Destiny is software based. Others in this market, including Kazeon, StoredIQ, and Index Engines, sell their software on appliances. Another startup, Njini, offers a classification product that is software based.