Careers & Certifications

09:15 PM
Connect Directly
LinkedIn
Google+
Twitter
RSS
E-Mail
50%
50%

Pen Fights ID Theft?

You know identity theft has gone mainstream when pen manufacturer Uni-ball launches an ad campaign touting a high-security ink designed to fight ID fraud....

The advertising cites an estimate from the National Check Fraud Center that says check washing costs Americans $815 million a year. Sounds really official, right? However, it appears the Web site for the National Check Fraud Center hasn???t been updated since at least 1999. This doesn???t invalidate the statistics, but it seems to me that Uni-ball is willing to fan the flames of anxiety with anything that comes to hand.

Of course advertisers routinely rely on fear to sell products. It???ll be interesting to see how much traction Uni-ball gets with this tactic. It would be even more interesting if this starts a security arms race in office supplies. Hey Bic, how about two-factor-authentication ball points?

Drew is formerly editor of Network Computing and currently director of content and community for Interop. View Full Bio
Previous
2 of 2
Next
Comment  | 
Print  | 
More Insights
Slideshows
Cartoon
Audio Interviews
Archived Audio Interviews
Jeremy Schulman, founder of Schprockits, a network automation startup operating in stealth mode, joins us to explore whether networking professionals all need to learn programming in order to remain employed.
White Papers
Register for Network Computing Newsletters
Current Issue
Video
Twitter Feed