Profile of Romi Mahajan

Blog Posts: 8

Romi Mahajan is the founder of KKM Group, a boutique marketing and strategy advisory firm. He is also an Interop track chair for the "Business of IT" track. He spent nine years at Microsoft and was the first CMO of Ascentium, an award-winning digital agency. Romi has also authored two books on marketing. The latest, "To Thine Own Self: Honest In Marketing" is available at Amazon.

Articles by Romi Mahajan

A Marketer In IT's Court

Many people who know me well joke about the fact I write about IT. After all, I am a marketer, not a technical person. Sure, I've worked in and with technology companies for most of my career, but how does that qualify me to write with any gravity on the matters of IT? Because IT and Marketing have a lot in common, and the extrapolation from one to the other is hardly outlandish. In fact, the similarities are profound:

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IT Pros And The DIY Culture

IT professionals embody the do-it-yourself spirit with their constant tinkering and testing as they solve problems. Other parts of the business should try to develop this DIY attitude.

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Interop Preview: The Business of IT

IT is integral to the success of the business. The "Business of IT" track at Interop New York focuses on how IT can raise its profile in the organization and have a greater voice in how the business is run.

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