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IT-Business Alignment Prompting Tech Role Changes: Page 3 of 5

Here is what I heard:

IT's voice is healthy and stronger. There is a new harmony between IT goals and global business strategy, and sharp IT leaders are taking their rightful seats in the rhythm section of the organization, if you will. IT is getting recognition by driving the tempo and the beat of the new analytics that are delivering breakthrough product and service innovations.

There is dissonance. While all CIOs complain about the critical lack of human resources to get things done, they are also adamant that technology laggards in their organizations " those that do not constantly update their skills, who resist cultural change and fail to grasp new arrangements " will lose their gigs. It's about talent, and talent must always practice, acquire new skills, explore new ideas and practice some more.

It's about the music. New lyrics and melodies are a songwriter's core creative innovation. A creative IT leader's role is to write and arrange new scores and scripts based on the company's data, customer knowledge, business analytics and intuition.

An IT department should not manage the record store; it should be on tour driving the companies' performance before a live audience. All that is non-core to creating innovations that differentiate one company from another should be seriously reviewed for selective-sourcing. After all, someone played the flugelhorn on "Penny Lane," but that person was never made a member of The Beatles.