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California PUC Adopts New Wireless Phone Regulations: Page 2 of 2

Opponents contend the rules will create new layers of bureaucracy and impose new costs that will be passed on to consumers. The wireless industry has estimated the price increases triggered by the rules could range from $4 to $17 per month.

The commission said it received more than 5,000 complaints from California consumers last year about wireless companies; nationally, the Council of Better Business Bureaus said wireless carriers are the No. 2 topic of complaints filed with its bureaus, second only to auto dealers.

Wireless industry leaders promised to explore all options, including court action, to overturn Thursday's decision.

``These rules simply represent a leap to judgment that is fundamentally inconsistent with a vigorous and competitive marketplace,'' said Steve Largent, president of the Cellular Telecommunications & Internet Association, an industry trade group.