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Apple Continues Enterprise Blitz-Crawl: Page 3 of 3

“Those products are becoming more popular, but the market is pretty fragmented right now and I would expect to see some consolidation,” Marko responds. “When it comes to immediate mobile apps, the curated enterprise app store concept is a really compelling one. I could see enterprises having that feature available for their employees and it’d be a natural as a SaaS offering.”

Speaking of apps, the InfoWeek survey finds the top business app respondents are running on the iPad is email (90%), followed by ‘creating/editing office documents’ (57%).

Of greater interest though, Marko highlights the fact that the survey respondents shared their thoughts before the new iPad hit store shelves and that may have biased their opinions.

“One of the responses was around what the most compelling features are and I think people maybe overestimated the faster processor and underestimated the impact of the display,” he adds. “There’s a bit of a disconnect between people’s hopes or rumors about what the product would be and what it actually turned out to be.”

He also took note of the IT admins’ perspective of the iPad and what they thought their end users’ perceptions would be.

“The IT people tended to be more skeptical than they thought their end users were going to be,” he says. “I think you’ll continue to see that tension between end users and IT when it comes to these types of things.”

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