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Cell Phone Users Tune Out Music And Video: Survey Says
Most Americans don't want to rock with their phones or squint at the latest episode of "Desperate Housewives" on a tiny screen, a new survey said Thursday. The poll tosses a wrench into cell phone providers' efforts to make broadband applications like music and video downloads attractive to consumers.
The survey, conducted on behalf of Royal Bank of Canada's RBC Capital Markets research group, interviewed 1,001 Americans and found that three-fourths said they weren't interested in watching TV programs or movies on their handheld. Nearly as many -- 69 percent -- said they didn't care to listen to music using their cell phone.
The reason, said RBC, was that people are spooked by the quick changes in mobile technology.
"Consumers are generally deterred when it comes to adopting the latest integrated mobile devices due to concerns of obsolescence," said Mark Sue, an RBC Capital Markets analyst, in a statement. "As integrated mobile devices become more complex, a significant time lag can persist before the trajectory of growth accelerates."
But that probably won't stymie providers from pushing their plans. "Digital music, video, and web browsing wrapped in an iconic device, may help mobile device makers grab a greater share of an individual's disposable income previously allocated to other consumer electronics."
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