It will include key decision-makers, "action" workers like field sales, field service, and subject matter "experts."
What's driving enterprise market interest in converged IP telecommunications?
The industry shift to VoIP, IP telephony, and perhaps most importantly wireless mobility is forcing the market to start planning their migration from legacy TDM telephony to converged, mobile, and multi-modal communications.
Most importantly, end-of-life cycles for TDM equipment will require replacement by "future-proof" IP-based application servers and, in many cases, with new IP communication end point devices. Finally, real-time text messaging, i.e., Instant Messaging, wireless email, SMS, etc., are becoming practical alternatives to voice calls for business users. However, specific business needs in vertical markets will require the capabilities of all forms of communication contacts to efficiently and flexibly exploit the role of people as part of any business process.
Enterprise business globalization based on the Internet and web sites is also a driver for "virtualizing" traditional business communications. Not only is this requiring 24x7 support, but also making individual within enterprise organizations part of "virtual" resource groups that cross both geographical and inter-company boundaries.
