Network Computing is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Google To Let Publishers Create Custom Searches On Their Own Sites: Page 3 of 3

But creators of CSEs also have the option of ceding some control to trusted online users, allowing them to contribute to inclusion and categorization of sites in the custom index. In theory, this should result in a better search experience for everyone.

Google stands to benefit from community contributions, too. "I think Google will get a lot of learning out of this," says Greg Sterling, founder of research and consulting firm Sterling Market Intelligence. "One of the things that Google is trying to do is deepen the results on its own site. This is an interesting human editorial layer."

Mayer says Google doesn't have any immediate plans for all the data that users will generate in the process of creating CSEs. However, she acknowledges that the company may find uses for it in the future.