The new-style Web site isn't just about fancy dancing icons, either. Spend some time thinking about what kinds of data you intend to have, and where it will reside.
"A bigger challenge is integrating data from different sources: security data, business data, etc.," Matsuoka said. "Most small businesses don't have access to great ways to effectively publish their business data." And some larger corporations will have problems, too, particularly integrating different data sources into a coherent single place.
Web developers have found several simple ways to spice up content and make their sites more dynamic, said Kramer: "Use polls, surveys, RSS feeds, and tag rolls. Those can be easily added using free services and will keep your site fresh, with true value being provided to customers and partners."
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Once you are finished coding, remember to check your work with any number of tools that are just a download away. "Fortunately, there are many validation and QA tools freely available on the Internet," said Bray. "Most notably, the W3C's HTML and CSS validators, and since anything Web 2.0-ish is going to have syndication feeds, [an important validator is] feedvalidator.org." (Additional validators are located here .
Don't forget about the other aspects of the new interactive Web, beyond all the alphabet soup. "To me, Ajax is a relatively small part of Web 2.0. I also include social aspects and smaller, lightweight components as keys to Web 2.0.," Karrer says. "This is where businesses are going to get real advantage."
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