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Web 2.0: Ingredients For A Site Makeover: Page 2 of 7

If you're considering a makeover, keep the following issues in mind. First, think about buying the right kinds of expertise versus building it yourself. The experts are split on this one, but most come down on the buying side when you don't have the skills in-house. "Unless you have a dedicated Web IT staff, look into leasing software as a service," suggested Martin Focazio, formerly director of sales and marketing for software vendor ScribeStudio, currently a strategist at MCD Partners in New York.

Next, deploy Ajax and its collection of technologies slowly. Replace any Active X portions with more open solutions when the time has come to update those portions of your site. Finally, know your programming team and manage them carefully.

Let's examine each of these issues in more detail:

Web 2.0 Makeover

•  Long Tail

•  Ajax Deployment

•  Active X

•  Project Management

Ajax Deployment: Not So Fast

The best advice is to deploy Ajax slowly. Ajax is more a collection of technologies that let a developer build interactive Web applications rather than any single one piece of code. Ajax combines several programming tools and interfaces including JavaScript, dynamic HTML (DHTML), Extensible Markup Language (XML), cascading style sheets (CSS), and the Document Object Model (DOM). That collection of tools can help bring about cost reductions and functional improvements.

"You will be able to interact more easily and get value from those interactions," said Tony Karrer, the CEO of TechEmpower, a Web software development firm. "Also, you will be able to piece together solutions from free or inexpensive services."