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Web 2.0: Companies Will Spend $4.6 Billion By 2013, Forrester Predicts: Page 3 of 3

Young also advises against hiring outside companies to handle the training and instead recommends internal evangelists get the word out.

"Web 2.0 is not a critical 'must have' for any company at this point," he said, "but it's more than likely that your competition is using it and is showing faster results because of it."