Sources say Revivio, one of the first CDP vendors to hit the market, would not have survived without the deal. Macnew says Revivio had 12 customers. He says Revivio founder and CTO Michael Rowan and VP of engineering Christopher Rocca will join Symantec with about 10 other engineers. "This is something we pounced on pretty quickly," Macnew says.
Symantec did not disclose the purchase price, but sources say it was around $20 million -- well below the $55 million Revivio brought in from VC funding. (See Revivio Revs Up With $25M.)
Several industry sources say Revivio has been on the block for close to a year, after finding customers reluctant to buy a network-based enterprise appliance from a startup. Unlike its main enterprise pure-play CDP rival Mendocino Software, Revivio tried to sell its product on its own instead of through OEM deals.
Sources say IBM was interested several months back, but decided to back off on enterprise block-based CDP for now. (See Revivio Finds Buddy; Buyer Next? .) IBM sells CDP For Files, a CDP product for PCs and laptops.
The CDP space has seen a flurry of acquisitions and partnerships over the past year or so. EMC gobbled up Kashya, CA bought XOSoft, Network Appliance acquired Alacritus, Atempto picked up Storactive, and SonicWall bought Lasso Logic. Also, Mendocino Software has an OEM deal with Hewlett-Packard, and also had one with EMC before EMC acquired Kashya.
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