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StorageTek Looks to Bag Buzzword: Page 2 of 3

At recent industry events, EMC CEO Joe Tucci has referred to products in the "information lifecycle management" area as being a key part of the company's strategy (see EMC Salivates Over Software and EMC CEO Sees Slow Turnaround).

Similarly, Hewlett-Packard Co. (NYSE: HPQ) has launched a major campaign to provide "information lifecycle management" solutions (see HP Debuts ILM Strategy). In fact, HP has appointed one Rusty Smith its brand-new "director of information cycle management."

Needless to say, Smith doesn't think StorageTek has a leg to stand on.

"We've been talking about this for years," he says. "We used the term 'lifecycle data management' before, but we changed it to 'information lifecycle management' because everyone else in the industry was using it, and we got tired of explaining what the difference was."

HP says its research shows that the term dates back to at least 1996. Meanwhile, StorageTek used the term "information lifecycle management" and "ILM" in November 2002 for the first time (see StorageTek Debuts Info Mgmt Plan).