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Google Offers Cash For Gadgets: Page 2 of 3

In other words, those who have made one of many undistinguished To Do List gadgets should come up with a better idea before seeking funding.

Google said that it expects to make between 20 and 40 grants per year, and two to five seed investments per year.

Despite lingering doubts about the commercial prospects of gadgets, which are vulnerable to being blocked because of their parasitic nature, these small bits of code look more and more like a big business.

Companies like Slide and RockYou have seen their prospects brighten with Facebook's decision to open itself up as a platform, an act that promised an alternative to MySpace's habit of blocking certain widgets. And Internet metrics company comScore recently launched comScore Widget Metrix, a service to measure widget use across Web sites.

The rise of the gadget economy reflects the changing nature of software development. While developers still can and do write epic programs with millions of lines of code, Google wants to make it clear that there's a place in its ecosystem for those who can create much more modest applications.