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EMC VMAXe Is A Scaled-Down Version Of VMAX For Cloud Storage: Page 2 of 2

King identifies three discreet customer types for which he thinks the VMAXe is intended: small and midsize enterprises (SMEs) looking for scale out, multicontroller storage performance or higher levels of reliability, availability and serviceability (RAS) than midrange and unified storage systems deliver; companies in rapidly expanding domestic and international markets where flexible, scalable and cost-effective enterprise storage systems can provide a competitive edge; and organizations adopting virtualized and cloud computing environments.

The VMAXe would be a good place to start for some of these companies because it is smaller than the VMAX system, but can grow with demand, King says:
"There are going to be companies in fast-growing markets where they can literally start small and grow big over time."

While EMC is generally regarded as the storage leader because its legacy is in storage, it faces competition from other major players that, with recent acquisitions, have entered the high-end storage market. These include IBM, with its XIV, HP, with 3Par, and Dell, with Compellent, he says.

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