That will put us on a new path of evolution because it starts to add Web 2.0 technologies into the business world, says Whitney Tidmarsh, EMCs vice president of marketing, explaining that firms have typically been nervous about harnessing Web 2.0-style social networking and image-sharing technologies. It has been a little bit hamstrung -- for example, instant messaging shares a lot of information that gets passed outside of companies control.
The vendor first discussed its long-term plans for its bewildering array of Documentum products at the recent EMC World event in Las Vegas, and today it added more flesh to the bones of this strategy.
First up is a Documentum offering called CenterStage, which was first discussed in Sin City under its code-name of "Magellan."
It gives a number of new ways of interacting with information that dont look like your typical content management product, adds Tidmarsh, explaining that CenterStage uses an iTunes-style "carousel" for rotating images. With iTunes, youre looking at the cover of an album -- with the Carousel navigation, youre looking at the front page of documents.