If you're an EMC customer (and you're likely a VMware customer), then your organization experiences some potential benefits of using a cloud storage provider that used Atmos for its infrastructure. Storage admins are a conservative bunch, and rather than adding a cloud storage gateway like Panzura or TwinStrata to their existing storage strategy, it might seem safer to stick with EMC's storage in your cloud provider's network. EMC certainly seems to be making an integrated storage system attractive.
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