YouTube has launched an advertising strategy with online video billboards to give marketers and businesses more than contests and banners to reach consumers.
Branded content channels and "participatory video ads" will allow companies to advertise products and services on the YouTube site.
Warner Bro. Records, unit of Warner Music Group Corp., is the first to use the brand channel to promote Paris Hilton's debut album "Paris" that arrives in stores Tuesday. As of nearly 10:30 a.m. PDT (Aug. 22), Hilton's video had been rated 3,918 times, and commented upon 527 times.
Fox Broadcasting Co.'s "Prison Break," which began its second season this week, sponsors the Paris Hilton Channel. Users can subscribe to the brand channels they like.
The branded content channel is where advertisers can customize their own space on YouTube to attract people with contests and videos. Some channels could operate as television, with advertisers offering programming as a sponsor.
Making the jump from outdated legacy technology to a more modern digital infrastructure will allow businesses to innovate at the speed and scale needed in today’s marketplace.
The business world is speeding up. The longer IT leaders wait to get their needs met, the more at risk their businesses and their jobs will be.
By arming SD-WAN networks with end-to-end intelligence, analytics-driven predictions, and predictive automation solutions, IT teams can simplify infrastructure management and assure higher levels of quality experiences for users.
