With average speeds of 300 to 500 kbps--and bursts much higher--the BroadbandAccess service could have wide impact, even, in some instances, becoming a disruptive technology that challenges DSL and cable modems. The service is being offered at $80 a month, plus a required $149 PC card.
The new Verizon Wireless network is based on Qualcomm's Evolution-Data Optimized (EV-DO) 3G technology, which in turn is built on an earlier Qualcomm wireless-technology standard. In addition to the looming possibility of it competing with some broadband suppliers, BroadbandAcess will take on EDGE, another 3G high-speed wireless service. EDGE is currently offered by AT&T Wireless and has significantly slower speeds than does BroadbandAccess.
"This high-speed data network will be available to business and individual customers beginning in the summer of 2004 throughout significant portions of the Verizon Wireless national footprint, with additional markets phased in through 2005," the company said in a statement. "Because it is backward compatible, customers who travel outside a BroadbandAccess area with an EV-DO device will seamlessly switch to Verizon Wireless' existing NationalAccess network."
"This is a monumental event," said Joe Nordgaard, managing director of wireless consultancy Spectral Advantage LLC. "It sets the pace for corporate accounts. It's the fastest mobile service anywhere in the world. You'll be able to use it virtually anywhere in the U. S. You'll be able to use it anywhere you do business, including in your car. Over time, I expect it will give some broadband markets a run for their money." Nordgaard said the technology could even eventually be used as primary Web access in rural and outlying suburban areas that currently are hard to serve by existing broadband providers.