As one of the first companies to tap into the business of voice-enabled applications, Tellme has had success in transferring short phrases into search results. The company said it answers nearly 80% of the automated 411 calls in the United States and handles two billion calls a year for 40 million Americans every month from different Tellme customers, which use the service to cut back on phone directory costs.
Tellme says its success so far is based on understanding what people search for on the phone, and how they want to receive the information.
"Web searches are often for browsing, but phone searches are about completing tasks and quickly finding what you want, connecting to it, and completing a transaction, whether it's ordering a pizza, buying flowers, or purchasing a movie ticket," said CEO Mike McCue.
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