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Social Networking, Online Video, Top Digital Trends: Page 3 of 3

"The frequency of visitation to social networking Web sites globally implies that many Internet users are no longer simply 'trying out' these sites, but rather adopting social networking as a significant part in their evolving digital lifestyle," Cruikshank said. "What will be interesting to monitor is the affect social networking will have on other online and offline entertainment behaviors that ultimately compete for a share of the consumer's disposable time. We have already seen some effects of social networking cannibalizing other online activities in some markets."