"It's very time consuming to get into a plane to go to a meeting or to just get into a car and go across town," says Tricia Heinrich, vice president of corporate and internal communications for Genesys Conferencing, Montpellier France, (U.S. headquarters are in Vienna, Va.).
It encourages closer contact with constituents inside and outside the organization
Because Web conferencing is less costly and less time consuming than traveling to a meeting, companies can have more Web conferences than face-to-face meetings, Heinrich adds. The more communication, the closer the contact. Web conferencing provides more interaction capabilities than other forms of contact like the telephone and e-mail, she adds.
Ability to multi-task
"There's a growing unpopularity of face-to-face meetings," Heinrich says. "People don't think they get much done in them."