Character pages appear to tend to work best, especially on MySpace.com, where users can become "friends" with character. For example, Sony created a profile page in the voice of Jill before launching the movie "When a Stranger Calls."
"Jill had 89,000 friends when we opened the movie, and nearly 110,000 friends by the time the movie went into the home entertainment window," said Dwight Caines, executive vice president of worldwide digital marketing strategy for Columbia TriStar Marketing Group at Sony Pictures Entertainment. "Jill had a blog where she talked about being grounded and having her phone taken away. In the blog, she asked people to add her to their buddy list."
Caines said in the four to six weeks leading up to the opening of the movie, there were about 440,000 individual sessions generating 31 million instant messages (IM) going back and forth between consumers and Jill. There were approximately 430,000 phone calls to the toll free number. "We figured out how to take the movie campaign off a Web and live in a place where kids spent a lot of time, which allowed them to connect with the young girl," Caines said.
Later this week, Warner Independent Pictures will launch the site www.howdoyoudream.com with RES Magazine and social networking site imeem to promote the movie "The Science of Sleep." "For Michel Gondry's 'The Science of Sleep,' we partnered with RES Magazine and imeem to build a 'How Do You Dream' community site where people can enter their own dreams and see other people's dreams, and their entries will prompt exclusive images and video from the film," said Laura Kim, executive vice president of marketing and publicity for Warner Independent Pictures.
Subsea cable alternatives can provide a level of comfort for those concerned about disruptions. Realistically, they will continue to play a small, but critical role in the short term.
Maintaining existing network infrastructures often incurs huge technical debt before newer technologies are adopted over time.
Amid ongoing regional uncertainties, telecom infrastructure in the Middle East has expand to include terrestrial low-latency network infrastructure, which offers resilience and agility in navigating political complexities without relying solely on undersea networks.
