The report also states that mobile companies must move beyond adding MP3 playback capability to handsets. They need to provide users with the ability to easily explore, capture, display, and share their music.
"It's a social thing," Wireless World Forum analyst Jan Kuczynski said in a statement. "In the past, teenagers have made compilation tapes for their friends and swapped CDs. Music services can use mobile, too, and if implemented correctly, sharing can be an effective marketing tool."
But mobile companies and advertisers should keep in mind that today's young people are deluged with marketing messages, according to the report.
"We are now in a transitional period where traditional marketing techniques aimed at increasing the reach of a marketing message are becoming less effective, but marketers have yet to develop effective strategies and metrics to move to a new marketing paradigm focused on relevance," the report states.
Mobile phones offer marketers opportunities for personal, highly-targeted campaigns, which should give young people value in exchange for their attention, Wireless World Forum analyst Nick Wright said in a statement.
Subsea cable alternatives can provide a level of comfort for those concerned about disruptions. Realistically, they will continue to play a small, but critical role in the short term.
Maintaining existing network infrastructures often incurs huge technical debt before newer technologies are adopted over time.
Amid ongoing regional uncertainties, telecom infrastructure in the Middle East has expand to include terrestrial low-latency network infrastructure, which offers resilience and agility in navigating political complexities without relying solely on undersea networks.
