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IBM Leverages Experience To 'Simplify' Outsourcing: Page 2 of 2

Bill Martorelli, principal analyst, sourcing and vendor management, Forrester Research, thinks that IBM's new offering, as well as cloud service initiatives like HP's, are in line with the trends he's following in the outsourcing market: "I think it is broadly consistent with the trend in this market that is focusing on services that are more packaged, more bound up as building blocks as opposed to custom one-offs." This market has tended to be characterized by a lot of customization, he says, and this is an attempt to bring in more standardized, pre-engineered solutions.

There is growing commoditization in the outsourcing market, as well as an increase in the number of companies competing with IBM, says Martorelli. It's been a very competitive market that finally looks like it's growing again. He expects that the move to cloud services will become more prevalent and that IBM's latest announcement is a step in that direction.

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