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Google To Branch Into Television With New Search Feature: Page 2 of 3

Search engine analyst Charlene Li of Forrester Research said Google's latest innovation is likely to disappoint many people because it doesn't provide a direct link to watch the previously broadcast programming.

Google instead is displaying up to five still video images from the indexed television programs, as well as snippets from the show's narrative. The search results also will provide a breakdown on when the program aired and when an episode is scheduled to be repeated. Local programming information will be available for those who provide a ZIP code.

Rival search engine Yahoo Inc. also has been tinkering with a product that finds video available for Webcasts. Hoping to counter Google's entrance into the space, Yahoo planned to step up the promotion of its video search tools Tuesday by linking to the service from the home page of its heavily trafficked Web site.

Li said Yahoo's service is flawed, too, because ``most of the (video) that you can see on the Web isn't the stuff that you really want to see.''

If the Google and Yahoo services attract a following, more television programmers may be compelled to provide better online access to their content, Li said. ``Video search is going to be a very long-term play.''