Slideshow: 14 Leading Social CRM Applications
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Following a day of intensive workshops on enterprise collaboration and social media on Monday, Enterprise 2.0 in Boston will feature a series of rapid-fire keynotes on Tuesday and Wednesday.
The new format is meant to cover a broad range of issues in a rapidly growing market, said Steve Wylie, general manager for the Enterprise 2.0 conference, a UBM TechWeb event. "What we get out of this is a lot of different perspectives--we're almost injecting a little of the TED conference format into Enterprise 2.0. Each of our speakers has a point to make, and 15 minutes to make it in, and they're going to hammer it home in those 15 minutes."
The keynotes will get off to a strong start with John Hagel III, co-chair of Deloitte's Center for the Edge innovation program and co-author of The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion, speaking about the role of Enterprise 2.0 technologies in driving business performance.
Wylie also highlighted the last of the keynotes on the schedule, focusing on the power of a strong sense of purpose. Tyler Knowlton, a digital strategist supporting foreign affairs and international trade for the Canadian government, will be speaking on the collaboration environment created to support the G20 and his lessons learned on how shared purpose creates community.
In between, attendees will hear from prominent vendors in the industry but also a series of enterprise perspectives. There is a Nokia case study that Wylie said could be particularly interesting because of how much the company has been in the news both for its business challenges and its recent settlement with Apple over claims that the iPhone infringed on Nokia smart phone patents.
Deutsche Bank Managing Director John Stepper will follow up with a "very prescriptive" talk on how to switch from evangelizing to using Enterprise 2.0 technologies to get real work done, and Eli Lilly social collaboration consultant Bryce Williams will talk about using the social network to develop emerging leaders no matter where they are in the formal organizational chart, Wylie said.
Moxie Software CEO Tom Kelly and TEVA Pharmaceutical vice president of supply chain Tony Martins also will present on how TEVA is using social software to boost supply chain efficiency. Wylie said that one should be particularly interesting "because we haven't seen a lot of social supply chain examples."
Wylie also hopes attendees will take advantage of Monday's workshops, including a couple of new ones on the organizational issues around social business and on social software compliance issues and how to address them.
Attend Enterprise 2.0 Boston to see the latest social business tools and technologies. Register with code CPBJEB03 and save $100 off conference passes or for a free expo pass. It happens June 20-23. Find out more.