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Beyond Print 03 - Transparent Aluminum

Beyond Print 03 - Transparent Aluminum (download here) - New media isn't just about putting content online in different ways, it's also about the type of content.
For example, if your blogging initiative is merely taking your press releases and putting them online through a blog site, you are wasting your time. Instead, look at opening up your company to the world. Blogs and podcasts help an outsider to look into your organization, see what employees are energized over, their opinions and views of the market. It puts a face on your organization. New media should be used to tear down the concrete walls and steel girders of your building, and replace it with crystal clear glass. If you would like to subscribe to the NWC podcasts, please use our podcast RSS feed. It'll let you get all the new episodes automatically.