AT&T Inc. will offer internet protocol television (IPTV) in 20 more markets by the end of the year, a company executive told TechWeb at the National Association of Broadcasters (NAB) show in Las Vegas.
Today, AT&T offers limited service in San Antonio, Texas, with about 200 channels, picture-in-picture browse, digital video recording (DVR) and video on demand (VOD).
"We'll increase subscribers in the San Antonio area though the summer before we expand into new markets," said Jeff Weber, AT&T's vice president of product and strategy.
AT&T also plans to offer high definition (HD) and digital video recorder (DVR) features later this year with the addition of new set-top boxes and software upgrades. The "Whole Home" DVR feature will allow subscribers to record a movie in the living room and watch it in the bedroom, for example.
IPTV subscribers will reach 36.8 million worldwide in 2009, up from 2.3 million in 2005, estimates research firm eMarketer Inc.
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