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  5. Top Ten Private Storage Networking Companies: Page 25 of 26
Data Centers

Top Ten Private Storage Networking Companies: Page 25 of 26

A brand new Website deserves a brand new Top 10 list, we always say. It’s not a new concept, of course. We borrowed the idea for a Top 10 list from our sister publication, Light Reading. (They, in turn, pinched...
June 13, 2001

Whatta Lotta Yotta

What's to like about Yotta Yotta?

  • The technology: It’s developing highly scaleable storage solutions based on massively parallel computing technology that will operate over distributed networks.
  • The concept: “We’re using the network as the backplane for our system,”
    says Robin Harris, vice president of marketing at the company.

What’s not to like? Its marketing, specifically:

  • The YottaYotta company song: It's EXCRUCIATINGLY AWFUL. Criminally
    bad. A federal offense. Click here if you don’t believe us (and are the sort
    of person that touches the plate in the restaurant after the waiter warns
    you it's hot just to see how hot it really is):
    http://www.yottayotta.com/images/YottaYotta_Song.mp3
  • The company name: YottaYotta is, we believe, Turkish for “Excuse us please, just passing through.” We could be wrong.
  • The product name: The reiteratively – not to say rebarbatively (though we love saying it) – named company is calling its product the “NetStorage Cube.”

    Only problem with this is that from the look of this page on its Web site,
    it’s actually a… well, it ain’t no cube: http://www.yottayotta.com/pages/info.html

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