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System Builders To Novell: We'll Give You A Listen

If packed demo rooms are any indication of interest in its latest Linux desktop, Novell has a willing audience.

The scrappy operating system company, which stormed the Linux and open-source scene with its buyout of SUSE Linux two years ago, Sunday delivered a sincere challenge to the XChange Tech Connect audience here in Las Vegas: Take a risk and offer your customers another choice in operating systems.

"Don't slip into comfortable inaction,"said Ladd Timpson, global director of channel and partner marketing at Novell, during the first keynote session of the conference. The title of Timpson's presentation: "Offering Choice In An Open World."

Several market factors are playing to Novell's message, he said. They include the rise of new licensing and support models across the software industry, the urgent need for secure computing environments, the reality of heterogenity and the ongoing need to cut costs.

The Waltham, Mass.-based software company also used Sunday's XChange venue to deliver a special sneak preview of its updated and upcoming Linux desktop to attendees, in both its keynote and a packed-to-the-gills demonstration room.

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