Whats in a name? When LSI Logic Storage changed its name to Engenio in May, it was in a quiet period before a planned IPO and didnt want to talk about what the name means (see LSI Spells Engenio). Now that its IPO is pushed back indefinitely, Engenio can reveal whats been hidden so long.
Some people interpret it as Engine for IO, Engenio senior director of corporate marketing Mitch Seigle says. We also intended to stress ingenuity. But the logo is a big part of the reason for the name, too.
In Engenios logo, the "o" is a pearl inside of a shell. That means were delivering hidden value, Seigle says.
Oh. We thought it might be a reference to cliff diving.
Curses no more. Want to know whats been keeping people in the storage business up at night? Baseball.
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