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Partners Stand by AppIQ
It's close to unanimous that AppIQ's OEM partners will maintain their relationships with the storage resource management vendor after it becomes part of Hewlett-Packard Co. (NYSE: HPQ). (See HP Chomps AppIQ & Peregrine.)
Sun Microsystems Inc. (Nasdaq: SUNW), Engenio Information Technologies Inc., and Silicon Graphics Inc. (SGI) (NYSE: SGI), told Byte and Switch they they will continue to rebrand AppIQ's software following HP's acquistion. Hitachi Data Systems (HDS) isn't saying for certain, but strongly indicates it also will stick with AppIQ.
Two issues cropped up Monday after HP announced it would acquire AppIQ. One was whether HP would continue to allow AppIQs four other OEM partners to sell the software. The other question was whether the others would choose to sell a product that now belonged to a rival. Besides the revenue from OEM deals, the partnerships are an important part of maintaining the commitment to industry standards that is considered one of AppIQ's strengths. (See AppIQ Has a Clue.)
HP VP of ILM Frank Harbist quickly answered the first question Monday when he said HP wished to continue the OEM deals and would stay committed to industry standards. As for AppIQs partners, Harbist said he expects them to stay on. Many of AppIQs OEM relationships are with HP partners, Harbist said.
Yes, but they are rivals as well. Sun is HPs biggest competitor among AppIQs OEM partners, because HP and Sun bang heads across most segments of their businesses, including servers, workstations, and operating systems as well as storage. But as Harbist points out, HP now sells the tape libraries that Sun scooped up when it bought StorageTek earlier this year. (See HP to Stick With StorageTek and HP Upgrade Features OEM Crowd.)
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