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Optical WORMs Into Enterprise: Page 3 of 3

Another challenge is that not all optical storage is created equal. Industry sources agree Plasmon’s UDO is running well ahead of Sony’s PDD as far as blue laser optical formats. Plasmon got its drives out first, and insiders say it’s done a better job of marketing them than Sony. Plasmon has an OEM deal with Hewlett-Packard Co. (NYSE: HPQ), and it anticipates an OEM deal with IBM Corp. (NYSE: IBM). (See HP Expands Tiered Storage.)

“There’s a transition from MO, and it’s clearly going more to UDO,” says an executive of a company that partners with Plasmon and Sony. “Sony hasn’t made a big enough impact to make anybody take notice.”

More competition is in the works, too. HP and Verbatim -- a division of Mitsubishi Corp. -- are also looking to ride the UDO train. HP sells optical jukeboxes through its OEM deal with Plasmon, and Verbatim sells UDO WORM disks for HP and Plasmon drives and jukeboxes.

— Dave Raffo, Senior Editor, Byte and Switch