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Market research firms Strategy Analytics (SA) and IDC on Tuesday released surveys suggesting the worldwide mobile handset market grew more than 20 percent in the third quarter compared to the year-ago quarter.
Competition among the top five vendors has become intense, according to the reports with Nokialeading the market.
"Nokia is sacrificing value for volume," said Neil Mawston, associate director of SA's wireless device strategies service, in an interview. "Nokia is slashing prices aggressively."
The strategy seems to be working for Nokia as it recorded a 35 percent global market share in the quarter. Nokia will likely surpass its previous record of 340 million handsets shipped for a full year, Mawston said.
Mawston said the big story in the quarter's numbers is the breakout of Sony Ericsson, which grew at an annual rate of 43 percent. IDC, too, observed the success of Sony Ericsson handsets and added that it had moved into the number four position in shipment rankings passing LG Electronics.
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