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Njini Granted $13M

Njini has picked up $13 million in funding to help it try and make its mark on the emerging data classification market.

Njini CEO David Jones says the U.K.-based startup will use the funding to enhance its Information Asset Management (IAM) software suite while expanding sales and support, and establishing more of a presence in the U.S. (See Njini's Out of the Bottle.) Jones says previous investors Accel Partners and Add Partners are back, along with a new lead investor he won't name until the round officially closes later this month. The B round brings Njini's total funding to $19.5 million.

"This gives us working capital we need to build sales and support infrastructure," Njones says, adding that the startup has fewer than 10 customers and 30 employees. He expects to grow headcount to 50 by the end of the year, in hopes of growing its customer base in a young market served mostly by startups.

IAM categorizes and tags unstructured data and lets businesses set policies to determine how many copies should be kept, where it should be stored, and who can access it. CTO and founder Phil Tee says the goal is for a significant product release late this year, with high availability features and CIFS compatibility among the additions.

With startups Abrevity, Arkivio, Index Engines, Kazeon, Scentric, and StoredIQ also shipping data classification products, analysts say the keys for the contenders are the way they differentiate their products and the partnerships they build with storage vendors. (See Scentric Gets Classified and Peekaboo, StoredIQ!.)

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